Launching Soon
A new way to build brands with purpose and power.
Clarity, Purpose, Action. That’s My Way of Working.
I help brands navigate complexity with a strategic, human-centered and data-informed approach.
Grow without losing your essence.
The Story Behind the Strategy
I’m Isabel Aucca, a Strategic Digital Marketing Consultant with 8+ years of experience helping brands grow with meaning.
My academic background includes a STEM MBA and a Master’s in International Marketing. My work blends performance, UX, data visualization, and brand building into actionable strategies.
But more than titles or metrics, what drives me is curiosity: Why do people connect? What makes a brand truly matter? How can data guide, not dictate?
That’s the lens I bring into every project—from fast-growing startups to mature brands ready to reconnect with their purpose.
Where insight becomes influence.
The Power of Teaching
Isabel is currently a Data Visualization and Storytelling professor in a master’s program at Clark University (Boston). Through this course, she helps students understand the power of reading insights, interpreting them effectively, and transforming them into stories that influence.
She emphasizes that the value isn’t in owning data — it’s in understanding and communicating it. Isabel trains students using tools like Tableau, Power BI, and AI-based storytelling methodologies, focusing on how to connect data with emotion and decision-making.
"Strategic Marketing Leader, Data Storyteller, and Brand Builder"
From Insight to Execution
I must explain to you how all mistaken idea of lorem ipsum dolor mediocritatem maiestatis tempor appareat epicurei voluptatibusStrategic projects across industries
Dive into a selection of real-world cases that reflect my expertise in brand positioning, data visualization, and digital strategy.
From building purposeful brands to training future leaders—this is where strategy meets impact.
01/
💡 Strategic Digital Marketing
As a Senior Digital Marketing Strategist, I design and lead data-driven campaigns that deliver measurable impact. My expertise lies in aligning marketing goals with business objectives through performance optimization, audience segmentation, and KPI management.
02/
📊 Data Storytelling & Visualization
I help brands and teams turn complex data into meaningful stories that inspire action. Through tools like Tableau, Power BI, and AI-powered solutions, I teach and apply storytelling techniques that enhance decision-making and communication across industries.
03/
🔥 Brand Positioning & Identity Strategy
With a sharp eye for brand strategy, I support startups, institutions, and growing businesses in crafting brand identities that connect, differentiate, and convert. I believe in building brands with purpose—anchored in insight, strategy, and emotional impact.
Skills & Experience
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Skills
WORDPRESS
FIGMA
ELEMENTOR
HTML
SKETCH
JAVASCRIPT
Strategic thinking meets empathy
I believe that marketing is more than campaigns or platforms, it’s a strategic tool to make better decisions and build lasting brands. I bring structure where there’s chaos, purpose where there’s noise, and clarity where there’s overwhelm.
Experience
2019 - 2021
Brand Manager
Pick a Deli (Peru)
Built and launched the marketing area in just 30 days.
Co-defined brand purpose and customer profile with the CEO.
Grew the customer base by 40% and improved repurchase rate from 1 to 1.8.
Launched a new retail product line during the COVID-19 crisis.
2023 - 2023
Digital Marketing Campaign Coordinator
Intead (USA)
Built and launched the marketing area in just 30 days.
Executed multichannel campaigns: social, email, display, SEM.
Supported global clients in higher education and tech.
2024 - 2024
Digital Marketing Manager
Intead (USA)
Managed full-funnel digital campaigns for global clients.
Turned complex business goals into measurable marketing strategies.
2025 - 2025
Digital Marketing Manager
Intead (USA)
Senior Digital Marketing Manager – Intead
Leading data-driven marketing strategies with six-figure budgets.
Directing creative, content and analytics teams for international campaigns.
Professor – Clark University
Teaching Data Visualization and Storytelling at the graduate level.
Purpose-driven partnerships that create lasting change.
Co-creating strategy with those who dare to build brands that matter.
I believe in strategy that listens, branding that feels, and marketing that moves. My work blends analytical thinking with creative intuition to design tailored solutions, always rooted in collaboration, empathy, and measurable impact.
What clients say about working with me
Strategic guidance, collaborative energy, and real results, these are the words of the people I’ve partnered with.
Victor de la Cruz
Isa worked for Pickadeli as a Brand Manager for more than 2 yrs. Isa is a passionate professional with strong social skills. During this time at Pickadeli she helped us to build a structure for the marketing team and was a key player in the launch of Pickadeli’s retail channel. Isa is a team player that outstands for her energetic attitude and charisma.
Daniela Reyes
I had the privilege of working closely with Isabel when she served as Brand Manager at Pickadeli, and I can confidently say she is one of the most visionary professionals I’ve met.
Isabel leads with purpose. Her strategic thinking is consistently aligned with the core values and long-term goals of the business.
British Council
“Isabel doesn’t deliver cookie-cutter strategies. She listens, challenges, and builds from the inside out. I now make better decisions with more confidence.”
Isabel leads with purpose. Her strategic thinking is consistently aligned with the core values and long-term goals of the business.